Author: John Wierenga
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It’s a Marathon – Not a Sprint
Planned giving isn’t about quick wins. You can mail out a brochure or add a checkbox to your donation slips asking if donors are interested, but taking those short steps won’t get you anywhere in the long run. Making phone calls is a great start, but once you’ve asked about estate planning once, where do…
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Is it Time to Look a Gift Horse in the Mouth?
The unusual idiom Don’t look a gift horse in the mouth has its roots in the days when horses were used for work and transportation. If you were given a horse, it was best to receive it as is, because if you opened its mouth and checked its teeth, you might have discovered this generous…
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Canopy: Innovative Planned Giving with Measurable Results
Fund your organization through the largest transfer of wealth in human history In the next few years, generous people will donate billions to nonprofits, giving through their wills. With Canopy, you can be part of this historic tidal wave of generosity.